Marketing and Brand Lead - Hospitality and Retail

Overview

Teamworx is excited to partner with a well-established Irish retail and hospitality group to recruit a Marketing and Brand Lead. This is a fantastic opportunity for a commercially focused marketing professional to take ownership of marketing activity across multiple high-performing business units within a dynamic and fast-paced organisation.

The role combines strategy, brand development, and hands-on marketing execution, with a strong focus on driving customer engagement, brand visibility, and measurable commercial results.

Day-to-Day Responsibilities

In this role, you will work closely with senior leadership teams across the business to lead marketing initiatives that support both retail and hospitality operations. You will be responsible for:

• Developing and implementing marketing plans aligned with business growth objectives.
• Analysing campaign performance, customer trends, and commercial data to drive improvements.
• Managing marketing budgets to ensure a strong return on investment.
• Building annual marketing calendars aligned to peak trading periods and key events.
• Supporting retail performance through targeted marketing activities, including seasonal campaigns and promotional initiatives.
• Collaborating with hotel management teams to drive occupancy and direct bookings.
• Leading brand positioning and storytelling across the group.
• Delivering and optimising digital campaigns, including paid social advertising, Google Ads, and SEO.

What Makes This Role Unique

This is a hands-on role suited for someone who enjoys bringing ideas to life, managing campaigns end-to-end, and working closely with operational teams. You will have the opportunity to influence brand growth and commercial performance in a broad and varied role across multiple business units.

Apply today or call Sarah on 045 898 037 for more information

• 3-5+ years of marketing experience in a commercial environment.
• Strong hands-on digital marketing and brand experience.
• Experience within retail, hospitality, or consumer-facing sectors is an advantage.
• Ability to manage multiple campaigns and stakeholders simultaneously.
• Data-driven with strong analytical and reporting skills.
• Highly organised with excellent communication skills.

• Competitive salary.
• Hybrid working flexibility.
• Opportunity to work in a dynamic and fast-paced environment.
• A broad and varied role across multiple business units.
• Opportunity to influence brand growth and commercial performance.
• Access to professional development and continuous learning.
• Employee discounts across retail and hospitality offerings.
• Supportive team culture and collaborative work environment.