Growth Marketing Lead

About the Role:

We're seeking an a Growth Marketing Lead for a 8-month maternity cover to maintain momentum on our pipeline generation and revenue growth initiatives. Reporting to the Global VP of Marketing, you'll manage a team of 3 who handle day-to-day execution while you provide strategic guidance and expert input.

Key Responsibilities:

Campaign Oversight & Optimization

• Oversee execution of demand generation campaigns and ensure alignment with goals
• Guide decisions on targeting, messaging, creative, and budget allocation
• Monitor performance and provide clear direction on optimization priorities
• Ensure campaigns follow conversion best practices and B2B SaaS industry standards

Performance & Reporting

• Track KPIs and report on marketing performance to VP of Marketing
• Maintain accountability for generating high-quality pipeline from target ICP accounts
• Analyze data and translate insights into actionable recommendations

Cross-Functional Collaboration

• Partner with sales, customer success, product, and other teams to support pipeline and revenue goals
• Manage relationships with external agencies or contractors
• Maintain clear communication with stakeholders across global teams

Team Leadership

• Manage a growth marketing team of 3
• Provide guidance on digital marketing best practices (LinkedIn Ads, Google Ads, nurture programs, website optimization, SEO)
• Support the team in improving campaign performance through coaching and strategic input

Requirements:

Experience

• 2-3 years managing marketing teams
• Expertise in LinkedIn Ads and Google Ads
• Strong experience with lead nurturing, marketing automation, and conversion optimization

Technical Skills

• Knowledge of LinkedIn Campaign Manager and Google Ads
• Proficiency with marketing automation platforms (HubSpot or similar)
• Working knowledge of CRM systems (HubSpot preferred)
• Strong understanding of website optimization, landing pages, SEO, etc

Working Style

• Strategic thinker who can dive into tactical details when needed
• Self-directed, adaptable, and comfortable stepping into existing systems
• Collaborative team player with strong business acumen
• Available to work in our Ireland office 3 days per week

• 25 Days Annual Leave Pro Rata
• Laya Healthcare
• 5% Pension Match Contribution
• Annual Development Fund for Skills Building